About Us

About Us

The VG+ Design System is Electric Eye’s proprietary process that produces user-friendly, performance-optimized, and custom-tailored Shopify themes for our clients. Our process allows us to design a custom theme without compromising budget, timeline, or performance.

Every business is unique, and your business is no exception. As opposed to an off-the-shelf theme, the VG+ Design System delivers a highly optimized theme tailored to your business. Our framework is flexible and can be customized to fit any direct-to-consumer brand. To date, The VG+ Design System has resulted in an average total sales increase of 158% for our clients. 

The theme produced by the VG+ Design System is proprietary and not available for purchase on any marketplace or theme store. Final deliverables include the codebase, theme, and design files. Ownership of these elements provides a foundation for seamless branding across all facets of the business.

Built For Performance

What makes VG+ so special? In contrast to premium themes, VG+ was built by our team of experts with UX/UI design best practices and on Shopify Online Store 2.0, leveraging the best technology for optimum performance. It serves as the foundation to scale with you.

Although premium themes may seem easier on the budget, they may cost you in the long run from drawbacks and limitations. The versatility of a premium theme might seem great at first glance, but "under the hood" it comes with bloated code and more things to load on your site. The more things loading on your site, the slower it performs. We circumvent those issues with VG+ serving as our starting point with performance in mind and we tailor the rest specifically for your business.

Scalable Opportunity

Every theme build is rich with the suite of features you see directly on this demo store: mega menus, smart search, in-cart cross-sells, free shipping progress bar, customer reviews integrations, Klaviyo integration, and more.

However, working with Electric Eye's VG+ Design System means scalability. Our approach is engineered for us to easily carry out iterations and improvements, adding new features to help your brand sustain long term growth.

FAQ

What is VG+?

The VG+ Design System is Electric Eye’s proprietary process that produces user-friendly, performance-optimized, and custom-tailored Shopify themes for our clients. Our process allows us to design a custom theme without compromising budget, timeline, or performance.

Who is VG+ for?

A custom theme built using the VG+ Design System suits brands looking to take their customer experience to the next level. We’ve helped brands on Shopify and Shopify Plus increase their revenue by

What makes a VG+ theme better than an off-the-shelf theme?

A theme produced by the VG+ Design System is built specifically for you, your brand, and ultimately your customers. We believe VG+ will set itself apart from the themes available to the mass market by offering solutions tailored specifically to your needs. Here are a few things that set VG+ apart from what you’ll find in the theme store. Faster code without the bloat Exclusive design UX friendly Mobile-First Built-in features w/out apps

How long does it take to build?

The project timeline will be determined by a multitude of factors such as level of customization or features, but we generally estimate between 2-4 months to design, develop, and launch a new site.

What is the value of VG+ to my brand?

Your website is a primary touchpoint and can be a pillar in the customers’ overall brand experience. Think of it as an online version of a physical retail store, which would require significant build-out, staffing, rental fees, and maintenance.

What do I own after launch my website?

You own the final product, which includes the Shopify theme file, Figma design files, and GitHub code repository.

Where does the theme live after launch?

The final theme file lives on your Shopify backend. The associated design in Figma and Github code repository will be shared with you to backup and maintain.

Who can use the theme after launch?

Anyone with access to your Shopify backend.

Can I update the theme myself?

The final theme is a custom-built solution and it will not receive automatic updates. However, we’re happy to provide an estimate for any additional changes. Alternatively, we offer monthly support and marketing retainers to help you strategize and implement ongoing improvements to your business.

What happens if we part ways?

Any professional developer should be able to maintain the theme code, and any professional designer should be able to use the project files to iterate upon. If you ever need our help in the future, reach out to your project manager via email for an estimate.

Is a VG+ theme compatible with Shopify Online Store 2.0?

Yes!